Executive Partner & CEO

Bruce Schronce is the founder and CEO of StrongLead.  Bruce has worked with and developed leaders in North America, South America and Europe for over 25 years as a business executive, entrepreneur, speaker, mentor, training facilitator, spiritual leader and leadership coach.  He specializes in challenging leaders to a comprehensive approach of personal lifelong leadership development, organizational perspectives, committed engagement, team building and action planning that lead to definitive and deliberate steps of positive growth and significant impact.  Bruce is married to his childhood sweetheart, Sandy and they have two sons, Ethan and Hunter.

Executive Partner & COO

Chad is a Master Certified Coach who helps leaders, teams and organizations improve performance and well-being.  He has coached top-level leaders around the world in technology, healthcare, marketing, finance and non-profit sectors.  His areas of expertise include coaching, training, and performance development and he’s a qualified practitioner with assessments such as MBTI, LPI 360, and Core Values Index.

Chad is a graduate of Lenoir-Rhyne University (BA), Duke University (MTS), Princeton Seminary (ThM), and Western Seminary (DMin). He has written several journal articles and books related to leadership and coaching, including the Amazon bestselling eBook, The Coaching Mindset.  He lives in Hickory with his wife, Holly.

Executive Partner & VP of Business Development

Ethan is a certified coach and energetic leader with a passion for building and growing relationships.  As VP of Business Development, he oversees StrongLead’s growth through sales and marketing.  He is also active in setting the overall direction of the firm as an Executive Partner.  Ethan’s background is in client-centric roles specializing in sales, account management, and creating efficient, scalable systems.  He’s a graduate of Liberty University’s Business School and lives in Lenoir, NC with his wife Victoria, son Roman, and fur-child Zeke.

Ethan cares deeply about his community and is the Committee Chair for Young Life Catawba Valley, is a Caldwell Chamber of Commerce board member, serves on the Leadership Council for Hickory Young Professionals, and has been recognized as a Top 10 Under 40 award winner for NC’s foothills region.

Executive Assistant

Amy keeps the StrongLead office running smoothly, including scheduling clients and taking care of the many important details that are essential to us helping our clients be successful.

Amy is a native of SC and a graduate of USC. She and her husband are proud of their two twin children, both of whom attend UNC-Chapel Hill.

Finance Director

Holly handles the financial matters at StrongLead, including invoicing and cash management. A graduate of Lenoir-Rhyne University, she also serves as a full-time CFO for a local business.

When not crunching the numbers, she spends time with Chad, their two high-maintenance dogs, and their three mostly-out-of-the-house children.