Our Team

Executive Leadership Team

Bruce Schronce

CEO | Executive Partner

Bruce Schronce is the founder and CEO of StrongLead.  Bruce has worked with and developed leaders in North America, South America and Europe for over 25 years as a business executive, entrepreneur, speaker, mentor, training facilitator, spiritual leader and leadership coach.  He specializes in challenging leaders to a comprehensive approach of personal lifelong leadership development, organizational perspectives, committed engagement, team building and action planning that lead to definitive and deliberate steps of positive growth and significant impact.  Bruce is married to his childhood sweetheart, Sandy and they have two sons, Ethan and Hunter.

Chad Hall, MCC

COO | Executive Partner

Chad is a Master Certified Coach who helps leaders, teams and organizations improve performance and well-being.  He has coached top-level leaders around the world in technology, healthcare, marketing, finance and non-profit sectors.  His areas of expertise include coaching, training, and performance development and he’s a qualified practitioner with assessments such as MBTI, LPI 360, and Core Values Index.

Chad is a graduate of Lenoir-Rhyne University (BA), Duke University (MTS), Princeton Seminary (ThM), and Western Seminary (DMin). He has written several journal articles and books related to leadership and coaching, including the Amazon bestselling eBook, The Coaching Mindset.  He lives in Hickory with his wife, three growing children, and Buster the wonder dog.

Ethan Schronce

VP of Business Development

Ethan is an emerging leader with a passion to assist others reach their full potential, both personally and professionally. He has a strong love for building and growing relationships and has spent most of his career in client-centric roles specializing in sales, account management, and creating efficient, scalable systems. He’s a graduate of Liberty University and lives in Hickory with his wife Victoria and fur-child Zeke, a Chocolate Lab-GSP mix.

Ethan is passionate about his community and serves on the Leadership Council for Hickory Young Professionals, is the Committee Chair for YoungLife Catawba Valley, and has been recognized as a Top 10 Under 40 award winner for NC’s foothills region.


Brian Tracy, ACC

Brian Tracy is the Lead Pastor of Evangel Assembly in Wilbraham, MA. Brian has also served as an Executive Presbyter for the West Massachusetts Region of the Southern New England Ministry Network of churches for over twenty years.

Brian received a Bachelor of Arts degree from Central Bible College and a Masters in Religious Education from Gordon-Conwell Theological Seminary. He completed a Doctor of Ministry degree in Leadership and Renewal from Regent University.

Brian is involved in coaching both leaders and their teams to help them accomplish their goals and perform at their best level. He is also involved in the training and mentoring of new leaders and coaches and the creation and maintenance of leadership systems within organizations. Brian has been married for 31 years to Cristie Tracy and has two sons and two grandsons.

Catherine Lundberg

Catherine Lundberg is new to Hickory by way of Bend, Oregon. She received her Coaching Mastery Certification through Creative Results Management in Seattle.  She was involved in Women’s Ministries at her local church for over 18 years serving as a small group leader. Catherine is a mentor at Safe Harbor here in Hickory. Her heartbeat is helping women over 50 navigate life. Catherine loves to collaborate with women to help them overcome the challenges that come with growing older.  Catherine has two grown children and in her free time enjoys competing in USTA tennis, hiking, and making jewelry. 

Chris Hammond, PCC

Chris Hammond is certified as a PCC by the International Coaching Federation. He provides professional, performance, and life coaching that focuses on values clarification, relational systems, goal-setting, and decision-making. Chris serves at the U.S. Geological Survey as both the head of its Office of Tribal Relations and the manager of a program that provides volunteer opportunities for students with disabilities (ages 18-22) in support of their educational and professional goals. He lives in Fairfax, Virginia.

Darrell St. Romain

Darrell serves as a leadership coach, trainer, and consultant. He started his career over 30 years ago in sales and has been passionate about leading sales teams to excel and grow. 
Darrell thrives in helping leaders and teams to find their next level. In doing this the most rewarding part for him is making long lasting connections with the people he coaches. 
Darrell is most passionate about his family. Darrell is happily married to Lesley, and they have four children: Morgan, Maddie, Blake and Harper. 

Chuck Myers

Chuck is a Life Coach Consultant and has spent much of the last 20 years coaching and mentoring emerging leaders in both the business and non-profit world. As a leadership coach, he has aided many in their endeavors to develop businesses, staff and key leaders to success in their perspective worlds. With a strong understanding of people and process he has invested in small business and corporate leadership alike, as they navigate challenging transitions and growth.

Jacki Adams, PCC

Jackie has a passion for working with women leaders in the workforce or ministry or in senior non-profit leadership roles. Common areas of coaching focus include leadership challenges, job performance, time management, goal setting,  unlocking potential to strategically meet goals, build strengths, and develop confidence for relational equity with team members and direct reports.

Jackie is a Professional Certified Coach (PCC) through the International Coach Federation with 8 years of experience working as a Director of Adult and Women’s Ministry leader. She graduated summa cum laude from Colorado Christian University with a B.S. in Organizational Management and Christian Leadership. Jackie is a workshop presenter, facilitator, trainer, Master of Ceremonies, key-note speaker, retreat speaker and writer. She is married to her high school sweetheart, and they have three beautiful daughters, 3 handsome sons-in-law, and 3 grand kids. She lives outside of Sacramento, California.

Karen Butcher

Karen Butcher is a former teacher, sales consultant, and corporate trainer whose career journey led her to coaching.  As Director of Educational Development at a regional bank for over a decade, Karen helped equip leaders and managers with the soft skills that make a bottom-line difference.  Before that, she was a top sales performer who earned three (!) company cars with Mary Kay Cosmetics.  Today, Karen brings her skills as a leader and her passion for helping others to the coaching game.  She masterfully incorporates the DISC assessment into her coaching and helps develop leaders at all levels.  Karen lives in Central Kentucky.

Lauren Stephens-Reed, PCC, CMC

Laura helps leaders and organizations to harness the opportunities and overcome the challenges presented by current or anticipated transitions in circumstance and mindset. An ordained minister since 2002, she works primarily with North American clergy and congregations across the ecumenical spectrum. Laura lives in Moulton, Alabama, with her husband and son. She likes to write, read multiple books at one time, and play with her family’s new puppy Bagel.

Scott Gress

Scott Gress serves as a leadership coach and coach trainer, consultant, and leadership presenter. He received his Master’s of Divinity from Concordia Seminary St. Louis in 1988 and later earned his Master’s in Organizational Leadership from Palm Beach Atlantic University. Scott began his formal coach training in 2006 through The Coaches Training Institute and is currently certified as a Professional Certified Coach through the International Coach Federation. Scott and his wife, Maria, have two sons and they reside in South Florida. For more information, visit Scott’s website which serves as a hub for his blog posts, podcasts, and YouTube channel.

Susan Borgstrom

Susan Borgstrom has invested 30 years in facilitating personal and spiritual development in clients, integrating self-awareness, meaning/purpose, and positive relationships. Her early fascination with understanding human behavior, growth, and positive psychology led her to a Masters in Counseling Psychology with a certificate in Art Therapy. She built upon this foundation with a Professional Certified Coach certification through the International Coach Federation and continues to expand her practice in areas including Brain Dynamics, Coaching Teams, and Transitional and Transformational Coaching. 

Tracy Asamoah, MD, ACC

Dr. Asamoah is a Career and Transition Coach, Child and Adolescent Psychiatrist and writer in Austin, TX. She completed medical school at the University of California, San Francisco and attended the David Geffen UCLA School of Medicine for both her general psychiatry residency and child/adolescent psychiatry fellowship. After receiving her leadership coach certification through Coach Approach Ministries, she went on to get additional training in both Brain=Body which focuses on coaching with embodied awareness and Inspiring Leadership Through Emotional Intelligence. 

In her private coaching practice, Dr. Asamoah helps women physicians and other professionals navigate career and life transitions to build the future they envision. Dr. Asamoah also coaches and teaches with the American Medical Women’s Association and Physician Coaching Alliance on becoming a resonant leader. She has spoken nationally and written on coaching and mental health related topics. Dr. Asamoah has served on various regional and national boards and committees. When Dr. Asamoah isn’t working with her patients and clients, she enjoys spending time with her husband, 2 daughters and pet bunny, Mylo.

Wes Bryant

Weston Bryant, Certified Transformational Coach is an author and host of the Commission Leadership Podcast. His passion is to serve the church and reverse the trend of pastoral burnout. He believes we are each meant to flourish in life and he coaches leaders through a simple framework: Live Courageously. Build Strong Teams. Multiply Your Impact. He is an avid Chicago sports fan and is optimistic that the Bears will find a franchise quarterback in someone’s lifetime. He lives in Indianapolis with his wife and two year old son (and baby Bryant due January 2022).

Craig Lomax, PCC

Craig is a business and leadership coach who has spent most of his life as a business owner. He co-founded and directed Rock-N-Water, California’s prominent Christian adventure camp, for thirty years. While at this for-profit ministry his guiding of guests on whitewater rafting, rock climbing, and backpacking trips, his role as CEO, and his one-on-one work with dozens of leaders ingrained in him the principles of service, leadership, and business. He is a Professional Certified Coach with the International Coaching Federation, earned his Executive Christian Coach certificate from Coach Approach Ministries, is an Accredited Integrative Enneagram Practitioner with Integrative Enneagram Solutions, and is a Suicide Prevention Trainer with The QPR Institute.

Dr. Travis Guse, PCC

Travis is an ICF (PCC) and Gallup certified Strengths Coach who focuses on empowering people to be at their best by developing strengths-based lives, teams, and organizations.  He completed his coach training in 2007 with the College of Executive Coaching and recently received his doctorate in the field of coaching from Western Seminary.  Travis has worked extensively with individuals seeking to start new ventures, conduct team building and organizational development coaching with various non-profit, ministry, and health care organizations, as well as governmental and educational institutions.  In addition, Travis was a Strengths instructor for Thinktomi, an entrepreneurial training organization in the Silicon Valley, in partnership with Harrisburg University. Besides being certified in the CliftonStrengths assessment, Travis has also been trained in Gallup’s Builder Profile (BP10), MBTI, the EQ-i 2.0 & 360, the LPI 360, DISC, and is certified as a Paterson LifePlan facilitator.  He has been married since 1991 to his college sweetheart Stephanie and together they have one son, Kendall, who is attending Concordia University in Irvine, CA.